Own brand · Branding · Web & Digital Products
Asegurarte
An insurance brokerage in Chile that I own and run: its identity, its website and its day-to-day digital presence.
- Client
- Own brand, Chile
- Role
- Brand owner and digital manager
- Year
- 2012 - today
- Tools
- Illustrator, Photoshop, WordPress, Bricks Builder
Context
Asegurarte is my own brand, run from Chile and remotely. There is no agency brief: I am the client, the designer and the person who keeps the site running.
Goal
Grow beyond general insurance with niche products, and reach new groups such as healthcare professionals and businesses (B2B).
My role
I created the brand identity and keep evolving it. I designed and maintain the website in WordPress and Bricks, and look after content, SEO, analytics and the wider digital presence.
The rebranding
The previous brand was built around a name: “Felipe Hernández, venta de seguros”. The rebranding turned it into Asegurarte, with a brand book, still being updated, that sets out its philosophy, vision and mission, three values (supportive, a safe place, modern) and its audience: people aged 24 to 50 in Chile who are comfortable with technology.
The document
In progressBrand bookPreliminary version, not the final brand bookStill being written: what you see here is only a blurred preview.