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about me

A career built through useful detours.

I started in graphic design, learned to understand clients through an unexpected parallel career, moved to Austria to become more technical, and eventually brought design, development, 3D and AI together.

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Illustrated 3D character of Felipe, walking
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My journey

journey

Chapter 1 of 5

  1. CH. 012006 - 2011

    Graphic Design Studies

    This is where I learned to think through typography, composition, color and visual systems, and where design became the way I understand ideas.

    Illustrated 3D Felipe working at a wooden desk with an old computer, next to a drafting table with logo sketches and Helvetica, grid and color-wheel posters on the wall
  2. CH. 022011

    Graduation

    I graduated as a graphic designer, ready to create. The path ahead, though, would be less linear than expected.

    Illustrated 3D Felipe in a graduation gown, walking down steps outside a university building at sunset, holding his cap high and carrying a diploma tube marked 2011
  3. CH. 03PARALLEL PATH

    Design never left

    Alongside that work, I kept designing, learning and creating independently. The parallel path gave me discipline, perspective and a more human understanding of client work.

    Illustrated 3D Felipe at a desk on a phone call while sketching on a tablet, with a laptop, a monitor showing a poster design, sketchbooks and color swatches
  4. CH. 042021 - 2025

    Austria

    I moved to Austria to become more technical. I studied Creative Computing at FH St. Pölten.

    Illustrated 3D Felipe holding a laptop and a coffee in front of the FH St. Pölten university building
  5. CH. 05NOW

    Design + Dev + 3D + AI

    Today I work between visual design and technology. Creativity is still my strongest tool; development, 3D and AI help me turn ideas into real, useful experiences.

    Illustrated 3D Felipe sitting on an office chair, hands resting on his knees

Still curious. Now ready to build what comes next.

felps

Today I work as felps/.

felps/ is my own brand. Through it I offer creative development, web and interaction design, and brand and visual systems.

Where the name comes from

When I created my email address, I wanted a name of my own, but my name is quite common in Chile. It was 2008, the year of the Beijing Olympics, and I was following the swimming with real enthusiasm. I admired Michael Phelps for his discipline, and that is where “felps” came from.

It was never about his medals. For me, the name stands for discipline, ambition and the wish to build something of my own. Today, with its slash, it is my brand.

my philosophy

I use design to make technology feel human.

Good digital work should be clear, useful and memorable. Without losing its personality.

How I work

I genuinely love design and development. I enjoy getting into the details, spending time on the craft and discovering tools that help me reach a better result. I work hard, but I also make space to disconnect. Stepping away is often when new ideas arrive.

building blocks

What I build on.

Five ideas I return to when I design and build. They help me make work that feels clear, useful and human.

  1. Understand before designing.

    Good work begins with listening. Before shaping the interface, I want to understand the people, the context and the real problem.

  2. Make complexity understandable.

    Technology can be complex; the experience should not feel that way. Structure, hierarchy and language should make the path clearer.

  3. AI is powerful. Judgment makes it useful.

    AI can accelerate design and development, but it can also amplify poor decisions. I use it to explore and build faster. Then I question, refine and validate the result, because quality still depends on human judgment.

  4. Use technology with intention.

    I use 3D and motion when they help people understand or enjoy an experience. If they only add noise, I leave them out.

  5. Stay curious. Keep it human.

    I keep learning, experimenting and questioning, while remembering that every digital experience ultimately meets a real person.

Shall we work together?

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